Content

Editorial

Editorial is a portfolio template built for designers, photographers and creatives who want their work to read like a printed magazine. It pairs near-black ink on an off-white page with dramatic, oversized display-serif headlines and a strict typographic hierarchy. Asymmetric grids, restrained color and big imagery give selected work room to breathe.

Confident, gallery-quiet and unmistakably editorial — print sensibility on the web.

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Ines Vahl.

Art Director & Editorial Designer — Lisbon, 2026

Work that earns a second look.

Fig. 01 — In studio

I design printed matter, brands and the pages in between — for publishers, galleries and people making things slowly and on purpose. Currently taking on a small number of projects for autumn.Start a project →

Selected Work

Four of twelve

01
Quietude Press
Identity and book system for an independent publisher of slow, single-essay editions.
2026Brand / Editorial
02
Marginalia
A roving print and digital journal on type, archives and the things kept in margins.
2025Art Direction
03
Saltline
A year of coastal frames, sequenced into a limited risograph monograph.
2025Photography
04
Common Hours
Wayfinding and a reading-room site for a member library housed in a former bank.
2024Identity / Web

About

I treat a website like a printed page — measured, paced and quietly opinionated about whitespace.

For a decade I have worked between editorial design and brand, first in newsrooms and gallery studios, now independently. My work tends to be calm on the surface and stubborn underneath — built on grids, set in real type, and made to last longer than a trend cycle. I care most about the moment a reader slows down.

10+

Years in practice

60+

Projects shipped

Type awards

What I do

Art Direction

Concept, visual language and the editorial logic that holds a body of work together across pages and platforms.

Brand & Identity

Marks, type systems and the small rules that let a brand stay recognisably itself as it grows.

Print & Books

Layout, grids and production for catalogues, monographs and the occasional stubbornly physical object.

Available for autumn 2026

Let’s make something worth keeping.

studio@inesvahl.com

Tell me a little about the project, the timeline, and what good would look like. I reply to every note within a couple of days.

Design rules

The system, applied to any site

Build the page on an off-white paper canvas with near-black ink, and keep the palette monochrome except for a single warm accent reserved for links, numerals and small emphasis.
Lead every section with an oversized display serif: set hero headlines at roughly 80-128px with tight -0.02em tracking and 0.95 line-height, then drop hard to 16-18px body, so the typographic scale jumps by at least 4x between levels.
Lay sections out asymmetrically on a 12-column grid — offset headings, let work spill to one edge, and avoid centering everything; tension between left-aligned type and full-bleed imagery is the point.
Be generous and disciplined with whitespace: pad primary sections to at least 120px vertically, cap measure at ~62 characters, and let empty space frame the work rather than filling it.
Keep corners nearly sharp (4px max), borders hairline and ink-colored, and use uppercase letter-spaced labels with small index numerals to signal an editorial, catalogued feel.

Ships with

Bold intro/heroSelected work gridCase studyAboutServicesContact

Design tokens

Palette

surface

text

muted

accent

accent2

border

Headings

Fraunces

Body

Inter

Radius

4px

Explore palettes

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