What it decides for you

• Lead with full-bleed imagery and let an enormous high-contrast display serif overlap it — the title can run across the photograph rather than sit politely above it.
• Hold a strict high-fashion palette: a soft cream canvas (#F2EEE6) with near-black ink and a single muted oxblood accent (#7A2E2A) used sparingly for emphasis and active states.
• Pair an elegant high-contrast serif (Playfair Display) for display type with a clean sans (Inter) for tiny tracked-out caption labels, metadata and body.
• Set captions and metadata as small, heavily letter-spaced uppercase labels — issue number, season, credits — so the page reads like a printed magazine.
• Compose asymmetrically: offset columns, overlapping blocks and varied image sizes, with generous negative space and hairline rules instead of boxes or shadows.
• Keep corners sharp (0px) and copy spare and confident — short serif statements, no marketing noise, lots of room between sections.

Ships with

Design tokens