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SmartRoute

SmartRoute is a refined, operations-tool design system on a light cream canvas with a rust-and-brown accent. It is built for internal platforms that take in operational requests — access, procurement, facilities, IT — and send each one to the right team, first time. A serif headline that mixes roman and italic sits above a real CSS product screenshot: a rules list, request rows with status pills, and an approval flow. The signature is a "request → rule → route → approve" pill flow that makes the routing logic legible at a glance.

Warm, premium and operational — cream paper, rust accents and an editorial serif that make an internal routing tool feel considered rather than utilitarian.

smart-route.code-anything.app
Now coming soon

Routing with a Pulse.

SmartRoute takes every internal operational request — access, procurement, facilities, IT — and sends it to the right team, every time. Rules do the sorting, approvals keep moving, and resolution time falls from days to hours.

18 teams · one queue·SLA-timed·No inbox routing
app.smartroute.io / intake
Routing rules
Access · sensitive
→IT Security214
Spend > $10,000
→Finance96
New supplier
→Procurement58
Office & desk
→Facilities173
Incoming requestsToday · 41
Access request
RQ-4021 · IT Security
Routed3h left
New vendor
RQ-4020 · Procurement
Waiting11h left
Laptop swap
RQ-4018 · IT Support
ApprovedClosed
Budget over $10k
RQ-4015 · Finance
EscalatedOverdue 1h
Desk move
RQ-4012 · Facilities
ApprovedClosed
Approval flow · RQ-4021
Raised
Routed
Manager
Security
Done
How SmartRoute thinks

Every request follows the same clean path

Request
Access to Payroll
Raised by M. Okafor
→
Rule
Finance · sensitive
Match #12
→
Route
IT Security
2 approvers
→
Approve
SLA 4h
Auto-close
Routing engine

Rules you can read

Route on request type, amount, team, data sensitivity or working hours. Rules are ordered, versioned and named — no black-box scoring.

Approval flow

Approvals that keep moving

Single, sequential or quorum approvals with SLA timers. If an approver is out, the request re-routes to their deputy automatically.

Service levels

SLAs that hold teams honest

Every request carries a target — 4 hours for access, 2 days for procurement. Breaches escalate one level up before they go cold.

71%
Requests routed first time
6.4h
Median resolution, down from 2 days
18
Teams on one intake queue
0
Requests lost in an inbox
Early access

Stop routing requests by forwarded email.

Join the waitlist and we will set up your first three routing rules with you before launch — no forms lost, no team guessing whose queue it lands in.

you@company.comRequest access

Design rules

The system, applied to any site

  • Set everything on a warm cream canvas (#f4f1ea) with white cards and a single rust accent (#a4552f) reserved for the primary button, active states and routed teams; use the softer clay tone (#c98a5a) only for eyebrows and small highlights.
  • Lead with a small "Now coming soon" eyebrow pill, then a serif headline that mixes roman and italic — set one emphatic word in italic Fraunces (e.g. "Pulse.") to carry the brand voice.
  • Pair two buttons under the headline: a solid rust primary and a ghost outline secondary, never two filled buttons competing for the same weight.
  • Float a realistic product screenshot in a white panel with a soft, low, warm-tinted shadow and a thin cream border — it should read as a real app, not a decorative blob.
  • Make the "request → rule → route → approve" pill flow the signature: four labelled pills joined by arrows, repeated in the hero and echoed inside the screenshot so the routing logic is legible everywhere.
  • Use status pills with restrained tints (routed, waiting, approved, escalated) and plausible operational specifics — team names, SLA targets in hours, request types — rather than generic filler.

Ships with

Nav with "coming soon" wordmark and CTAHero — eyebrow pill, roman/italic serif headline, two buttonsFloating product screenshot (rules · requests · approval flow)The request → rule → route → approve pill flowRouting rules & SLA feature rowMetrics strip (resolution time, first-time routing)Footer with product links & waitlist

Design tokens

Palette

bg
surface
text
muted
accent
accent2
border

Headings

Fraunces

Body

Inter

Radius

12px

Explore palettes

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Make it yours in minutes.

Start from this template and describe your tweaks — content, sections, colours. The backend and deploy are handled.