Animated
Vellum
Vellum is a product landing page for a premium e-paper writing tablet — a distraction-free digital notebook with a paper-like display and a stylus. It opens with a pinned, muted, looping hero video whose scroll drives a sequence of product beats (a display that reads like the printed page, 9ms pen latency, weeks of battery, silent handwriting sync), then flows into a real page: a sticky nav with a pre-order button, a spec/feature grid (display, stylus, battery, sync, weight), a device gallery of real resolving photography, a novelist testimonial with a stat band, and a pre-order pricing card at $399. The whole thing sits on warm vellum paper with a faint ruled-line texture, and keeps the signature ink-on-paper motif — self-drawing SVG strokes (via stroke-dashoffset) that ink themselves in, plus a continuous thread that draws down the page. Every animation is pure CSS/SVG and honours prefers-reduced-motion.
Warm ink-on-paper calm for a premium e-paper writing tablet — self-drawing SVG strokes, a matte-paper aesthetic and restrained slate/vermilion ink, with a pinned cinematic hero clip carrying the product story.