What it decides for you

• Float white cards on a pale blue canvas and reserve the medical blue and teal strictly for accents, icons and primary actions so the page reads calm and clinical.
• Set headings in a friendly, rounded geometric sans at confident sizes and keep body copy in a neutral, highly legible sans for trust.
• Use soft rounded corners (about 16px), gentle shadows and plenty of whitespace so anxious patients feel at ease.
• Lead with reassurance: a warm hero with a clinic photo, a clear headline and a quick "request an appointment" mini-form above the fold.
• Make trust measurable — surface years in practice, patients cared for and a star rating as a simple stat row.
• Keep iconography simple and line-based, pair each service with a small icon, and present booking as one friendly band with service, date and time.

Ships with

Design tokens